Building brands, bringing ideas to life, and creating marketing that moves businesses forward.
I'm a hands on B2B marketing leader who knows how to build marketing programs from the ground up and turn them into engines for growth. My experience spans brand positioning, go-to-market strategy, demand generation, content, digital marketing, social media, events, attribution and performance measurement.
I've worked across growing organizations where marketing requires more than managing a plan. It means identifying opportunities, creating structure, developing the right resources, and bringing ideas to life. I'm comfortable owning the full marketing function while partnering across leadership, sales, operations, and product.
Experience across strategy, execution, events, digital channels, content, social media and marketing operations.
From go-to-market strategy to demand generation, I bring a full funnel approach to marketing with a focus on clear messaging, strong execution and measurable business impact.
Experience across CRM, marketing automation, creative production, project management, analytics and social platforms.
A few examples of marketing work spanning technology launches, events, brand development, content and sales enablement.
Helped manage our presence at major national tradeshows, including ISC West, ATSSA and GSX, coordinating exhibit planning, booth logistics, event promotion and on-site execution. Supported go-to-market initiatives and sales follow-up to extend the impact beyond the show floor.
Developed sales and marketing resources that turn complex products and services into clear, useful customer stories, from guides and one pagers to digital campaigns.
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Helped translate connected traffic technology into customer facing positioning, partner messaging, trade show materials, demos and sales enablement for a new technology platform.
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Created customer ready sales collateral that connects product capabilities to business needs, giving sales teams clear, persuasive resources to support conversations and move opportunities forward.
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Building brands through social strategy.
A strategic approach to social media that connects audience insights, channel planning, compelling content and measurable business goals.
Customer trust & advocacy
Highlighting customer satisfaction and long-standing industry relationships.
Product launch teaser
Building anticipation ahead of a major technology launch.
Vision Suite™ launch
Introducing an integrated technology platform to industry audiences.
Event promotion
Driving awareness of hands-on regional technology showcases.